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The drawback however is that poor online reviews and bad reputation can affect how your business will perform. When consumers go into a local business or support a small to medium-size business and their community, they’re very likely to read online reviews first. With access to online reviews available at everyone’s fingertips, just 2 bad reviews could sink your company quickly. Generally with at least two unfavorable reviews on a business, people become less likely to go into the business, check out its products and more.